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In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes.

Often, newspapers and magazines sell the advertising space according to the area occupied by the ad, its position in the publication (front page/middle page, above/below the fold), as well as the readership of the publication.

For instance, an advertisement in a relatively new and less popular newspaper will cost far less than an advertisement in an established newspaper that has a high readership.

Advertising has become so much a part of our lives that we barely give it a thought, except to be annoyed at it from time to time.

However, advertising is a complex field of study, and involves innovation and creativity at the core of its existence.

Advertising is the promotion of a company's products and services, carried out primarily to drive up its sales.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

~ John Wanamaker Advertising is done to build a brand identity, communicate changes in old products, or introduce new product/services to the customers.

It has become an essential element of the corporate world, and hence, companies allot a considerable amount of resources towards their advertising budget.Print media has always been a popular advertising option.Advertising products via newspapers or magazines is a common practice.For example, an advertisement in the glossy (and popular) supplement of a newspaper will cost more than one in a supplement which uses mediocre quality paper.Advertising makes use of several tools and techniques to attract the customers outdoors.The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by a company.